Burlap & Lace Table Runners Launch on Independent Store: Rustic-Elegant Decor for Every Occasion
MSD TRADE COMPANY, a leading independent home and event decor retailer, has unveiled its new Burlap & Lace Table Runner Collection—a line of versatile tablescapes that merges organic rustic charm with timeless romantic elegance, now available exclusively via its e-commerce platform.
Crafted from sustainable, 11-ounce tight-weave jute burlap (selected for its durable, fray-resistant texture and warm, earthy hue) and paired with hand-applied white lace overlays, each runner balances rugged natural warmth with delicate, intricate detail. The lace features a classic floral-and-scroll pattern, stitched to the burlap with reinforced, color-matched thread to ensure longevity—even through frequent use at weddings, holiday feasts, or weekly dinner gatherings.
Available in two universally functional sizes (12”x108” for rectangular tables seating 8–10 guests, and 13”x72” for round tables or intimate 4–6 guest setups), the runners also include serged edges to prevent fraying and add a polished, professional finish. Unlike mass-produced alternatives, [Your Store Name]’s runners are free of loose threads, uneven weaves, or flimsy lace—quality that aligns with the brand’s focus on “decor that works as hard as it looks.”
“Our customers have long asked for pieces that transition seamlessly from a barn wedding to a modern farmhouse dinner table,” said [Your Name], Founder of [Your Store Name]. “This collection solves that: the burlap brings cozy, organic texture, while the lace adds that soft, romantic touch—no other product on the market hits that sweet spot of versatility and style.”
Ideal for bridal showers, Thanksgiving feasts, or everyday dining, the runners require minimal care (spot clean only to preserve the burlap’s natural texture). To celebrate the launch, [Your Store Name] is offering 15% off all orders through [Date], plus free shipping for bulk event purchases (10+ runners) to support wedding planners, event coordinators, and hosts prepping for large gatherings.
The Burlap & Lace Table Runner Collection is now live at [Your Store URL], with limited stock available for early holiday orders.